AI Insights · Timothy · July 2025
Personal Finance Apps Performance in UAE Q2 2025
Explore the trends in downloads, revenue, and active users for top personal finance apps in the UAE during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the top personal finance apps on a unified platform in the United Arab Emirates showed varied performance trends in terms of downloads, revenue, and active users. This analysis is based on data from Sensor Tower.
Splitwise saw a steady increase in weekly revenue, peaking at around $1K by the end of June. Downloads fluctuated throughout the quarter, with a high of approximately 2.3K in early June. Active users showed a gradual increase, ending the quarter at nearly 30K.
Sav - The Ultimate Money App experienced moderate revenue growth, reaching $855 by the end of June. Downloads were sporadic, with a notable increase to 494 in late June.
YNAB had a revenue peak of $718 in April, with downloads showing a slight upward trend, peaking at 117 in early June. Active users remained relatively stable, ending at 267.
Wallet: Budget Expense Tracker maintained consistent revenue, fluctuating around $500. Downloads showed a minor increase towards the end of the quarter, reaching 423, while active users remained steady.
FinArt: AI Expense Tracker experienced a revenue increase, peaking at $535 by the end of June. Downloads were minimal but showed a spike to 123 in April. Active users saw a slight decline, ending the quarter at 1.85K.
For more detailed insights and data, visit Sensor Tower.
